iOS closes the gap on Android as the UK’s leading OS

iOS closes the gap on Android as the UK’s leading OS

Apple iOS has closed the gap on Android as the UK’s most popular operating system to just 8.5 per cent, according to the latest figures from Kantar Worldpanel ComTech.

In Q4, its OS share was 42 per cent, up 13.1 per cent year-on-year and 11 per cent from the previous quarter.

In contrast, Android’s share fell from 58 per cent a year ago and 58.2 per cent from Q3 to 50.5 per cent in the most recent three month measurement.

From the nine markets measured by Kantar, which also consisted of Germany, France, Italy, Spain, USA, China, Japan and Australia, the UK had the biggest decline on Android.

Kantar said the iPhone 6 (pictured left) was the best selling smartphone in Q4 in the UK, capturing a fifth of overall sales, with the Samsung Galaxy S5 second with eight per cent.

Sales of smartphones with a screen of 5.5-inches or higher reached nine per cent, up from three per cent last year, which Kantar said was fuelled by the adoption of the iPhone 6 Plus (pictured right).

Elsewhere in the UK, sales share of the Windows Phone OS continued to decline. It was down to 6.6 per cent in Q4, down three per cent from Q3 and a year ago.


Source: Fusion Communications Feed

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